200% more online conversion actions
A published psychiatry and TMS case reports 200% more online conversion actions in its first eight months. See how service and location work connected with segmented paid search.
Conversion actions include calls and website inquiries, not booked evaluations.
A growing psychiatry group needed new visibility for TMS and other clinical services without weakening its established practice. Different therapies and offices required distinct pages, location context and appointment routes.
Timeframe: First eight months after February 2024 engagement start
Check the reported figures
- 200% - More online conversion actions
- 62.38% - More organic traffic
- 50% - Lower paid cost per conversion
See the problem, work and reported outcome
A growing psychiatry group needed new visibility for TMS and other clinical services without weakening its established practice.
Different therapies and offices required distinct pages, location context and appointment routes.
Highlights from the documented project include 200% (more online conversion actions) and 62.38% (more organic traffic). The publisher reports growth in organic reach and online conversions alongside improved paid acquisition efficiency.
Understand the provider and its market
A U.S. psychiatric and behavioral-health practice with TMS and other psychiatric services; name withheld. The organization operated in Virginia, USA.
A person considering mental-health care needs accurate service details, reassurance and a clear route to a suitable appointment discussion.
See what stood in the way
A group practice wanted growth in TMS, advanced psychiatric services and new locations while continuing to serve its existing patient population.
Duplicate pages and broad paid targeting could blur the differences between service-specific intent.
The core decision was how to improve the experience for people whose interest matched the actual services offered - and how to recognize the difference between a casual interaction and a meaningful next step.
Review the changes made
The agency expanded clinically relevant content, consolidated duplicate pages, developed geographic service pages and separated paid campaigns by specific treatment and location, supported by search and reputation work.
The work combined clinically relevant content, consolidation of duplicates, local service pages, reputation and segmented paid search.
The marketing and website experience were organized around service-specific questions and relevant moments of intent.
Separate the reported outcomes
The reported results include 62.38% more organic traffic, 71% more keyword rankings and a 200% increase in online conversions such as calls and website inquiries. It also states paid cost per conversion fell 50%.
The publisher reports growth in organic reach and online conversions alongside improved paid acquisition efficiency.
For leadership, these measures matter because they connect marketing activity to the specific outcome the engagement set out to improve. The next question is whether that progress can be sustained and repeated across the relevant services or locations.
Connect the work to inquiry handling
A multi-location psychiatric marketing operation needs a consistent connection between individual services and real appointment options.
TMS interest, psychiatric assessments and other care options should lead to service-specific pages and the location able to offer an appropriate consultation.
Clinical service descriptions and appointment routes should remain current so acquisition does not outrun what the practice can deliver.
For psychiatry, an acquisition plan should distinguish service line, location, insurance-related questions and booking handoff. A qualified form is not a completed evaluation; connect it to appointment outcomes through privacy-appropriate reporting.
Check the timeframe and comparison limits
The first eight months followed a February 2024 engagement start. Online conversion actions include calls and website inquiries; they are not presented as booked psychiatric evaluations.
A useful view distinguishes awareness, calls, forms, booked evaluations and actual program enrollment.
Take the useful lesson into your plan
Separate service and office performance, check clinical wording and measure the next step beyond calls or form submissions.
People comparing treatment options need clarity on services, eligibility and how to request a conversation.
Apply the lesson to one high-priority service, campaign or location first. Record the existing path, improve the immediate point of friction and use an appropriate commercial measure to judge what changed.
Distinguish TMS from other psychiatric services in campaigns and landing pages.
Use one accurate service-location path for each of the three practice offices.
Separate online conversion actions from confirmed appointments and reviewed patient suitability.
Test the lesson on one priority
Explore what this approach could mean for your organization. Request a focused mental health marketing discussion.
Choose a guide for your next decision
Apply the lesson to your practice
Share one service, location or inquiry problem. We can discuss which part of your marketing path needs attention first.